About
I’m a product & growth marketing leader with a computer science background and seven years spanning product management, go-to-market, and marketing analytics. I live where data meets decision-making — translating funnels, experiments, and dashboards into decisions that actually move the number.
At Digital Media Solutions I owned product strategy for a $200M+ lead-generation portfolio. Today at DraftKings I own mobile-measurement (MMP) implementation and build AI-powered internal tools — automation that has eliminated ~1,000 hours of manual work a year and cut compliance risk — all backed by analytics in Google Analytics and Looker.
Now seeking a senior product or growth role — remote, US-based — where lead-gen, experimentation, and AI-driven efficiency are the game.
Experience
-
May 2022 — Present
Product Marketing Specialist
DraftKings Inc.
Own end-to-end implementation of Singular, the company’s mobile measurement partner (MMP) — governing attribution, integrations, and marketing data integrity across channels. Built an AI-powered automation tool (Claude, Python, n8n) that eliminates ~1,000 hours of manual work a year, a marketing-compliance tool that cut asset-review time 40%, and an AI agent that flags compliance issues pre-launch. Track KPIs in Looker & Google Analytics.
-
2024
Marketing & Analytics Consultant
LeadStore.com
Advised on lead-generation strategy, conversion analytics, and growth experimentation across marketing funnels.
-
Sep 2021 — May 2022
Senior Product Manager
Digital Media Solutions
Owned product strategy and roadmap for a $200M+ lead-generation portfolio. Led an Agile team of 10+ developers (Jira, Confluence), shipping features across multiple initiatives and tracking KPIs to maximize conversion and ROI.
-
Oct 2019 — Sep 2021
Product Manager / Business Analyst
Digital Media Solutions
Owned requirements and experimentation for lead-gen products. Designed and ran A/B tests on landing pages and user journeys, driving significant conversion-rate gains. (Joined via Aramis Interactive, acquired by DMS in Feb 2021.)
-
2017
B.S. Computer Science
Indiana University of Pennsylvania
Technical foundation that still anchors how I work with engineering, data, and product.
Capabilities
AI Tooling & Automation
Building internal tools with Claude, Python & n8n — ~1,000 hrs/yr of manual work eliminated.
Mobile Measurement / MMP
Owning Singular end-to-end — attribution, integrations, and marketing data integrity.
Lead-Gen & Conversion
Optimizing funnels and CRO at scale across high-volume marketing portfolios.
A/B & Experimentation
Hypothesis-driven testing programs that turn guesses into measured wins.
Product & Marketing Analytics
Google Analytics & Looker — building the dashboards decisions run on.
Technical Fluency
CS degree — I build the tools myself and speak engineering & data fluently.
Projects
iMsgBridge
A Python bridge that turns iMessage into a live remote terminal for Claude Code. Polls the Messages database every 4 seconds, pipes each incoming text from an allowed number into claude -p with full autonomy, and texts the reply back via AppleScript — maintaining one continuous conversation session under launchd across reboots. Control commands (STOP, RESUME, NEW, STATUS) let you manage and reset the session from your phone. An optional confirm-gate intercepts destructive commands and holds them until you reply YES. Packaged as a native Mac app for one-click permission setup. Pure stdlib Python — no dependencies, no build step.
Bandicoot Dash
A loving homage to the classic into-the-screen platformers — built for someone who grew up spinning crates. Sprint through a jungle that scrolls toward you in faux-3D perspective: spin-smash crates, scoop up fruit for extra lives, bop critters, grab an invincibility mask, and time your jumps over pits, TNT, and Nitro as the biomes shift and the speed ramps. Runs on the phone, plays with swipes or keys. Every sprite, the perspective road, and the sound are drawn and synthesized in the browser — no engine, no art files, no build step.
Play the game →Critter Quest
A full pocket-monster RPG in the browser, built for the phone. Explore a region of towns, routes, a forest, a cave and a volcano; trigger wild encounters, then battle, catch, and level up a team. 200+ critters (dual types, evolutions, rare variants & legendaries), 6 gyms + a Champion, line-of-sight trainers, status effects, fishing, a battle tower, and chiptune audio — plus cloud saves. Every creature and tile is drawn procedurally on canvas: no art assets, no engine, no build step.
Play the game →SC Profit Router
A live trade-route optimizer for Star Citizen. Pulls real-time market data from a community API and computes the most profitable hauls for your budget and ship — ranking one-way runs, round trips with return cargo, and multi-stop circuits by profit per minute. Built the same way I build internal tools at work: zero-build, data-driven, shipped fast.
Open the tool →SC Salvage Estimator
A ranked payout calculator for hull-scraping ships in Star Citizen. Pulls the full ship database from the UEX Corp API, estimates RMC yield by mass using a community-calibrated formula, then multiplies by live sell prices across all commodity terminals — so you always know which derelict is worth your time and where to cash out. Filter by size, manufacturer, or ship name. Built the same zero-build way as the Trade Router, as a natural companion to it.
Open the tool →SC Hangar
A ship explorer for Star Citizen — every ship in the game, searchable and filterable by manufacturer, role, size and price. Each ship opens to full specs plus a true drag-to-rotate 360° 3D model, rendered in-browser from compressed glTF. A quick study in pulling a live API and putting a real 3D viewer on the web with zero build step.
Open the tool →LET’S BUILD SOMETHING
Hiring a senior product or growth leader?
I’m open to senior product & growth marketing roles. Let’s talk.